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Home > Account Based Marketing(ABM)
Account Based Marketing(ABM) is a more tactful and contemporary approach adopted by companies as a part of their marketing and sales strategy. In this approach, the organization considers and communicates with individual prospects or customer accounts as markets of one. Markets are becoming more and more commoditized and there is a very thin line of difference left between the suppliers and the competitors. Under such a situation, price becomes the decisive factor for the customer. Hence, ABM is being increasing adopted by those companies who are under the pressure of commoditization.
Account Based Marketing(ABM) is more than a marketing buzzword. It is a strategy that savvy business concerns are now adopting to drive in excess revenues for their business. As more and more business organizations are shifting focus to more account-centric, it is vital that your company devises solutions that help you target and measure prospective accounts!
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Tags: Account Based Marketing(ABM), Account-Based Marketing, Account Based Marketing Agency, B2B Account Based Marketing, Account Based Marketing Companies
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