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Account Based Marketing (ABM) Agency

Account Based Marketing(ABM) – Overview

Account Based Marketing(ABM) is a more discreet and contemporary approach that companies adopt as part of their marketing and sales strategy. In this approach, the organization considers and communicates with individual prospects or customer accounts as markets of one. Markets are becoming more and more commoditized, and there is a thin line of difference between the suppliers and the competitors. Under such a situation, price becomes the decisive factor for the customer. Hence, account-based marketing services are being increasingly adopted by companies under the pressure of commoditization.

How does Account Based Marketing(ABM) work?

  • The ABM agency concentrates more on working together as a unit – Sales and the marketing teams work together. They come together to identify the accounts they need to target and devise effective messages. The sales team then delivers this message very appropriately at the right time to the clients. Hence, it is a coordination work between the sales and the marketing teams.
  • Goes beyond the traditional – Lead generation is not longer the task of merely the marketing team. It has become more of a customer decision which is affected both by sales and marketing - alike.
  • Integration of campaigns – Account based marketing(ABM) is not merely advertising or marketing. It is a more closely and integrated, work focused, targeted, multi-channel campaign.
  • Personal focus – Creating personalized web content is another feature of account based marketing. Account based marketing companies aim at developing customized content that establishes a unique focus.

How can we make your account based marketing(ABM) plan successful?

  • Identify your key accounts
    We begin by identifying your key accounts. Those accounts could turn into prospective clients for your company. FCC, one of the top account based marketing agencies, does this by scanning data and evaluating the length of your sales cycle.
  • Understanding of your requirements
    Our Account Based Marketing(ABM) team understands your processes deeply. We take into consideration your pain points and work in close tandem with your sales team making your ABM plan a complete success.
  • Create appropriate messages
    Only after tactful analyzing of your current content and assessing how it would help the buyer, referring to your account list and mapping existing content to the accounts – our team prepares a message to be sent out ensuring that it would be a win-win situation for your company.
  • Planning
    As part of the abm campaign, we help create a plan that enables you to decide how the content fits.

More than just marketing

B2B Account Based Marketing(ABM) is more than a marketing buzzword. It is a strategy that savvy business concerns are now adopting to drive in excess revenues for their business. As more and more business organizations are shifting focus to more account-centric, it is vital that your company devises solutions that help you target and measure prospective accounts!

To find out more about account based marketing services, call upon us!!

Tags: Account Based Marketing(ABM), Account-Based Marketing, Account Based Marketing Agency, B2B Account Based Marketing, Account Based Marketing Companies

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BMW -  Account Based Marketing
Deloitte -  Account Based Marketing
Microsoft -  Account Based Marketing
Just Eat -  Account Based Marketing
CARAT -  Account Based Marketing
Viva -  Account Based Marketing
Zen Desk -  Account Based Marketing
The Buzbee Law Firm -  Account Based Marketing
Rive Gauche Media Inc. -  Account Based Marketing

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