6 Tips for Deploying Market Research Surveys

In such a highly competitive market, it is essential that you know the market trends and understand how your competitors are doing before you launch a new product or extend a particular service. Market research surveys can give you the right information, so that you can make an informed decision. You can either use your marketing team to conduct the survey or outsource data validation services to ensure an unbiased survey is conducted.

Here are a few tips that you need to keep in mind before deploying a market research survey.

 

  1. Define the purpose of the survey

Before you start the survey, you need to clearly define the goals of the survey. Do you want to do a survey to find out what the customers are thinking about your products/services? Do you want to survey the market to identify gaps that you can capitalize on?

 

  1. Define the respondents of your survey

If you need the right answers, then you should ask the right people. Clearly define the demographics so that the questions are addressed to the right group of people. Determining the respondents depends on your products/services end users.

 

  1. Define the questions that you want to ask

There are two types of researches – quantitative and qualitative. Quantitative research helps you get data in numbers or percentages while qualitative research gets you information and feedback. You need to frame the questions based on the type of information you want to collect.

 

  1. Determine the modes to use to reach out to the respondents

The most commonly used modes of market research are emails, telephones, online forms, and face-to-face. The mode of data collection that you decide on depends on the demographics, time limit, and of course, your budget.

 

  1. Determine the process you will use to analyze the survey results

After you have collected all the data, you need to have a scientific method for data analysis. You can use data validation services of an expert or big data tools to analyze the data. This part is very important as it determines the success of your market survey.

 

  1. Determine how you would like to showcase your results

After you have gathered data and analyzed them, you need to use the right modes to showcase the results of your market research. You can publish a white paper or an infographic outlining the research and results. If you are submitting a report to the top management, then use graph and charts to illustrate your findings.

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fccs
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October 16th, 2018

How to Use White Papers for Lead Generation ?

It is a known fact that B2C marketing techniques are completely different from B2B marketing. From the mode of marketing to the target audience, both need to have different approaches. A recent market research found that nearly 60% of respondents said that white papers are the best way to reach out to the B2B audience. A white paper is not a sales pitch, but an informational post. It is generally aimed at the mid and senior management in a company. If you want to use whitepapers for lead generation, keep the below points in mind:

 

Choose a topic that attracts the reader

 

An important aspect of online lead generation is to write posts that appeal to the reader and attract their attention. The topic should trigger their attention, answer their question, or question them to explore your post to find answers.

 

Write informational, not marketing posts

 

As mentioned earlier, white papers are meant to give much information as possible to the reader. Keep the audience in mind when you create the white paper. You need to back up the content in your post with relevant data, market survey reports, and trends. The white paper needs to be based on the service or product offered by the company and should give relevant information to the decision makers in the purchasing company.

 

Support facts with graphics

 

Market studies show that posts with images are more likely to capture the reader’s interest and attention than posts without graphics and images. So, have as many charts, graphs, and diagrams to explain the context of your white paper. While using whitepapers for lead generation, you need to keep your readers focused and encourage them to visit your websites. Plus, the graphics will help the reader easily understand the information you present in your white paper.

 

Promote your whitepaper

 

Whitepapers for lead generation is effective only when you promote your content across various channels. You can create blogs based on your white paper and share them across different engines. The social media is a great platform to reach out to a wide audience. If you have email subscribers, you can share your whitepaper with all your subscribers. Effectively promote white papers and generate more leads.

Submitted by

fccs
on
October 16th, 2018