How to Use White Papers for Lead Generation ?

It is a known fact that B2C marketing techniques are completely different from B2B marketing. From the mode of marketing to the target audience, both need to have different approaches. A recent market research found that nearly 60% of respondents said that white papers are the best way to reach out to the B2B audience. A white paper is not a sales pitch, but an informational post. It is generally aimed at the mid and senior management in a company. If you want to use whitepapers for lead generation, keep the below points in mind:

 

Choose a topic that attracts the reader

 

An important aspect of online lead generation is to write posts that appeal to the reader and attract their attention. The topic should trigger their attention, answer their question, or question them to explore your post to find answers.

 

Write informational, not marketing posts

 

As mentioned earlier, white papers are meant to give much information as possible to the reader. Keep the audience in mind when you create the white paper. You need to back up the content in your post with relevant data, market survey reports, and trends. The white paper needs to be based on the service or product offered by the company and should give relevant information to the decision makers in the purchasing company.

 

Support facts with graphics

 

Market studies show that posts with images are more likely to capture the reader’s interest and attention than posts without graphics and images. So, have as many charts, graphs, and diagrams to explain the context of your white paper. While using whitepapers for lead generation, you need to keep your readers focused and encourage them to visit your websites. Plus, the graphics will help the reader easily understand the information you present in your white paper.

 

Promote your whitepaper

 

Whitepapers for lead generation is effective only when you promote your content across various channels. You can create blogs based on your white paper and share them across different engines. The social media is a great platform to reach out to a wide audience. If you have email subscribers, you can share your whitepaper with all your subscribers. Effectively promote white papers and generate more leads.

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October 16th, 2018

Demand for Multilingual Call Centre in India

Multilingual Call Centre in India

Satisfied customers are the ultimate parameters of a business. And a customer is only satisfied when all his queries are answered and concerns are addressed. This is only possible through a robust customer support service of the business. In this global market, a successful brand will have their clients from all over the world who may speak a different language than English. So, though the market demand of English speaking call centres are on the rise, the demands for some multilingual call centre India are also increasing.

Is there a demand for Multilingual call centre in India?

Generally, the business houses and clients at European Union & lot of east European countries do not use English as their main communication language. These countries for example Germany,France, Spainetc. use their regional language for business communications and so it becomes difficult at times to exchange trade ideas. Hence there is an upward curve in the demand of multilingual call centre India.With the expansion in the economy and the boom in the global business, it has become critical for a call centre to cater to its clients’ multi linguistic requirements. So, in India many call centres have started offering the customer support service in many languages. For example, suppose an Indian brand wants to start up its branch at Germany where the German is the main spoken language. So, it is wise to outsource the customer support service to a multi lingual call centre who can handle all the concern and queries of the German speaking clients of the business.

What expertise should a multilingual call centre have?

An excellent customer support service is critical for the expansion of a brand in the targeted global market. Proper communication in a business can bring about prosperity. The multilingual call centres are equipped with an experienced and trained group of executives who are proficient and well versed in several European and international languages like Japanese, Dutch, Danish, Norwegian, German, Italian, Spanish, French, Portuguese, Chinese, Korean etc. The call centre personnel also are well trained knowledge in reading, writing, translation and spoken skills. They are particularly trained to speak a language with the related accent so that the communication and quality of the call is increased.

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October 4th, 2017