How to Use White Papers for Lead Generation ?

It is a known fact that B2C marketing techniques are completely different from B2B marketing. From the mode of marketing to the target audience, both need to have different approaches. A recent market research found that nearly 60% of respondents said that white papers are the best way to reach out to the B2B audience. A white paper is not a sales pitch, but an informational post. It is generally aimed at the mid and senior management in a company. If you want to use whitepapers for lead generation, keep the below points in mind:


Choose a topic that attracts the reader


An important aspect of online lead generation is to write posts that appeal to the reader and attract their attention. The topic should trigger their attention, answer their question, or question them to explore your post to find answers.


Write informational, not marketing posts


As mentioned earlier, white papers are meant to give much information as possible to the reader. Keep the audience in mind when you create the white paper. You need to back up the content in your post with relevant data, market survey reports, and trends. The white paper needs to be based on the service or product offered by the company and should give relevant information to the decision makers in the purchasing company.


Support facts with graphics


Market studies show that posts with images are more likely to capture the reader’s interest and attention than posts without graphics and images. So, have as many charts, graphs, and diagrams to explain the context of your white paper. While using whitepapers for lead generation, you need to keep your readers focused and encourage them to visit your websites. Plus, the graphics will help the reader easily understand the information you present in your white paper.


Promote your whitepaper


Whitepapers for lead generation is effective only when you promote your content across various channels. You can create blogs based on your white paper and share them across different engines. The social media is a great platform to reach out to a wide audience. If you have email subscribers, you can share your whitepaper with all your subscribers. Effectively promote white papers and generate more leads.

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October 16th, 2018

Hire the Best B2B Lead Generation Service in India

Clients are the prime reason for the existence of any company and leads are the source for the clients. So, it’ll not be an overstatement to say that leads are the lifeline of your company that bring in clients and ultimately business, profits and growth. B2B lead generation, therefore, is an important task for any business and a crucial position to occupy.


Though the Internet can get you anything and everything these days, it can’t help you lay your hands on a bag full of leads. Instead you need to know how to use it strategically along the way in conjunction with other activities, interactions and effort for a successful lead generation. You may even take the help of B2B lead generation services in India and given their focus and expertise, you are more likely to taste success in the B2B lead generation task.


Following are some tips for B2B lead generation:

Social media

  • Use social media to direct visitors to your website by providing links to your website and/or your landing page
  • Create newsletter signups on your social media pages
  • Prompt your visitors to give you feedback, visit your landing page or present them with one of your products right there
  • LinkedIn is the strongest social media platform for B2B lead generation, so make sure you are active by joining groups, participating in discussions and even pay for lead collection.

Free stuff

  • Give away useful digital tools and/or resources, content, images, tracks, guides and more to your interested visitors
  • When they give you their email address for delivery of the stuff, it goes into your database for use as a lead

Marketing Automation

  • Helps you deliver the most relevant content to each of your target audience which increases the probability of converting them into your clients
  • It saves your time by taking care of time-consuming and repetitive marketing tasks
  • It even keeps track of the buying and social media behavior of your target audience to help you fine tune your marketing strategy in order to maximize the conversion rate
  • Though it’s not a breezy affair, if you put in hard work in the setup process, then the whole thing is a success

Take the help of one of the B2B lead generation services in India for a successful and convenient lead generation strategy that can do wonders for your business growth and profits.

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September 10th, 2018