Remember your boss telling you “Every lead is worth chasing down?” Well this concept may no longer be relevant in most sales cycles. Instead of spreading yourself wide across all the leads you generate, you need to focus on leads that you know are going to convert, maybe today or...
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Definition The basic aim of any lead generation campaign happens to be the initiation of consumer interest. In case of B2B lead generation, rather than the end consumer, the B2B lead generation strategies are designed to pique the interest of the people in the higher ranks such as CEOs, managers...
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It is a known fact that B2C marketing techniques are completely different from B2B marketing. From the mode of marketing to the target audience, both need to have different approaches. A recent market research found that nearly 60% of respondents said that white papers are the best way to reach...
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Clients are the prime reason for the existence of any company and leads are the source for the clients. So, it’ll not be an overstatement to say that leads are the lifeline of your company that bring in clients and ultimately business, profits and growth. B2B lead generation, therefore, is...
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