6 Tips for Deploying Market Research Surveys

In such a highly competitive market, it is essential that you know the market trends and understand how your competitors are doing before you launch a new product or extend a particular service. Market research surveys can give you the right information, so that you can make an informed decision. You can either use your marketing team to conduct the survey or outsource data validation services to ensure an unbiased survey is conducted.

Here are a few tips that you need to keep in mind before deploying a market research survey.

 

  1. Define the purpose of the survey

Before you start the survey, you need to clearly define the goals of the survey. Do you want to do a survey to find out what the customers are thinking about your products/services? Do you want to survey the market to identify gaps that you can capitalize on?

 

  1. Define the respondents of your survey

If you need the right answers, then you should ask the right people. Clearly define the demographics so that the questions are addressed to the right group of people. Determining the respondents depends on your products/services end users.

 

  1. Define the questions that you want to ask

There are two types of researches – quantitative and qualitative. Quantitative research helps you get data in numbers or percentages while qualitative research gets you information and feedback. You need to frame the questions based on the type of information you want to collect.

 

  1. Determine the modes to use to reach out to the respondents

The most commonly used modes of market research are emails, telephones, online forms, and face-to-face. The mode of data collection that you decide on depends on the demographics, time limit, and of course, your budget.

 

  1. Determine the process you will use to analyze the survey results

After you have collected all the data, you need to have a scientific method for data analysis. You can use data validation services of an expert or big data tools to analyze the data. This part is very important as it determines the success of your market survey.

 

  1. Determine how you would like to showcase your results

After you have gathered data and analyzed them, you need to use the right modes to showcase the results of your market research. You can publish a white paper or an infographic outlining the research and results. If you are submitting a report to the top management, then use graph and charts to illustrate your findings.

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on
October 16th, 2018

Data Validation Service: To Outsource or Not?

Just to refresh

Every company maintains several databases depending upon the nature of their business and every database is important to the company’s growth. Given the importance, it is highly essential that the information maintained in the databases is accurate and validated time and again to ensure that it remains up-to-date. Therefore data validation services are equally important if not more.

To outsource or not to outsource

As much as data validation services are important, they are resource intensive tasks that require time, investment and commitment. In addition, they may distract you from your core business goals. These are strong enough reasons to outsource data validation services to a third party. But there are certain reasons that work against outsourcing too. Let us have a look at reasons both for and against the outsourcing of the task.

Strong reasons for outsourcing

  • Cost effective: Rather than dedicating manpower and other resources to this crucial yet non-core task, it may be outsourced to a third party who specializes in it, which will definitely bring down the costs as well.
  • Expertise: Since the core function of the third party is data validation, they are better trained and more effective in carrying out this task.
  • Up-to-date task status: Since there is a dedicated team to take care of data validation, there is no lag in keeping your databases updated at all times.

Reasons to keep it in house

  • Data security and privacy: Your data is quite sensitive both for your business as well as for your customers and needs to be protected well. This is the most important reason against not outsourcing your data validation task to a third party.
  • Lax in task completion: A third party may not be as concerned about completing the task properly and diligently as much as you.

Though the reasons are strong enough for both the sides, if you choose an ISO certified company for outsourcing your data validation services in India, you can expect quality service at a nominal cost. With qualified and talented workforce and strong ethics and business norms, your decision to outsource data validation services in India will be in the best interests of your company.

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fccs
on
April 25th, 2018

Importance of Data Validation Services

Data Validation Services

Most of the client based companies maintain a database having the detailed information about their customers. However many of these information may be partially correct or invalid entry. These cause the services rendered by the company ineffective and decelerates growth of the business. The data validation services in this respect remove the obsolete data and make it consistent and valid which further facilitates the smooth functioning of the business activities. Data validation is an extremely crucial aspect of a business and utmost care should be taken regarding this.

Sometimes the complex data which are purely technical or legal in nature needs to be kept up to date on a regular basis. So the data validation services also make the overall performance of the company better as the employees find the correct information when working on the business deals with the clients and avoid embarrassing circumstances.

There are several types of validation services.

One is email validation services in which the email address of the clients are verified and rectified if required. Since a wrong email address means missing a business opportunity of exchanging business related data, it is important that email addresses of the entire client databases are validated by outsourcing it to a call centre service.

The second type of data validation is phone validation services in which the phone numbers of the customers are verified by the third party call centre services. A validated and genuine phone number increases the rate of customer satisfaction. It also increases the zeal of the employees as it avoids the frustration of repeatedly dialling wrong numbers to reach a prospective client.

The efficient call centres use the market research survey CATI to gather information and opinion about a product or a business service from a client through a preset questionnaire in a computer system. The executive starts asking the queries to the person whose number is dialler through the system and all the information including the phone number and the email address are verified and validated and thereby entered into the database. The data validation services provided by using the data market research survey CATI provide the client with validated effective and comprehensive data which thereby increases the client satisfaction services.

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fccs
on
November 15th, 2017

The key to effective email marketing campaign – Data Validation Service!!

Data Validation Service

Take a look back at the turn of the century… the millennium 2K was marked by the onset of rapid evolution of technological changes, coming of Internet and tech-savvy attitude of the people. There has always been a hot race to be ahead of each other and Internet has only contributed to the heat! One good thing that Internet has given is online marketing campaigns. It enables reaching out a larger and far spread consumer group thereby creating a wider market.

 

Effective Marketing Campaigns Online

Earlier the marketing campaign was more manual. Hence, it was very slow and restricted to geographical boundaries. The Internet has turned the scene! Business concerns entering the online marketing scene are depending more on the most effective marketing campaigns online – email marketing. Email marketing helps in effective communication with prospective customers and helps in creating new ones. But for your email marketing campaign to be effective to the core you need data validation services. Why? The need for data validation services arises because as your business grows and expands so does your database. So much so that there comes a point when your database runs into uncountable arrays of rows and columns only for you to realize that most of the data there is futile or irrelevant. Data validation helps cleanse your data by updating old records and replacing them with new ones. This further is an important step to facilitate effective marketing.

 

Should I hire manpower for the validation process? That can be a burden on your capital! There is absolutely no need to take up the task in house. Just as there are firms providing data entry services in India, data validation can also be sought. It can be handed over to professionals who are adept at the task and can provide a better and more accurate output.

 

So, if you are considering email marketing, then verification and validation process of the email ids is a vital parameter. It increases your ability to communicate with customers and retain existing ones. Invalid email opportunities are equal to lost opportunities or a sheer waste of time. Businesses have large volumes of data and email addresses in their databases. Handling the task on your own would not be feasible. Hence, leverage the technology and expertise of professionals and make your marketing campaign an instant hit!!

For economical and accurate end to end business solutions turn to data entry services in India!

Submitted by

fccs
on
November 19th, 2016