If you have spent countless hours driving leads for your business and yet nothing is working, content marketing can be a great idea. In content marketing lead generation, professionals pour their heart and soul into creating content that can drive revenue and stand out in the sea of digital noise. Want to generate leads with a proven content marketing strategy, but don’t know how it can help your business? Well, here are some compelling pointers that can point you in the direction of content lead generation.
Inform and Educate
Did you know 87% of B2B marketers stated that the use of content marketing has successfully helped them to generate leads? Well, it can do the same for your brand as well! Content marketing lead generation can enable brands to offer valuable information to customers in exchange for contact info or customer profiles. These assets can be an invaluable tool in attracting leads and nurturing them through the sales funnel.
Move Buyers Closer to their Purchase Decision
As per recent surveys, content marketing generates three times the number of leads than outbound marketing and costs the brand about 62% less, which is a win-win!
How does content marketing work like this? Well, when you proceed with the conventional marketing strategies, you need to have a dedicated sales team to find buyer profiles, identify leads, nurture them, and move them closer to making a purchase decision. However, when you proceed with content marketing, you can have informative and relevant content that provides value, resonates with your target audience, and gets you more inbound leads without any designated sales personnel working on the accounts.
Demonstrate Value
When you opt for content marketing lead generation, you can showcase the value of your products or services by addressing common pain points, providing solutions, and highlighting success stories. No need to have any third-party ad or sales professional speak for your brand, because your content marketing campaign does it for you!
Conclusion
Still struggling to attract the attention of your potential audience? Looking for leads that are still nowhere to be found? You can always opt for a targeted, strategic, and optimized content marketing strategy for lead generation. Looking for content marketing experts who, and transform your content into a powerful lead-generation tool? Reach out to the professionals at Faith Call Center today to outsource your content marketing strategy!
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